Paul Vallee
Executive Vice President Tourism Vancouver - The Greater Vancouver Convention and Visitors Bureau
Paul Vallee is Executive Vice President of Tourism Vancouver. He has been with the bureau since 1989. He is responsible for the delivery of the bureau's long-term strategic plan, performance monitoring and oversees the departments that deliver sales and marketing.

Paul has served on many destination marketing and tourism boards, including the Destination Marketing Association International, the Tourism Industry Association of Canada and the Destination Marketing Accreditation Program. He was Chair of the Board of Directors of the British Columbia Sustainable Tourism Partnership.

He also was Chair of the BestCities Global Alliance and was Chair of the Tourism Destination Marketing Work Group for the 2010 Olympic Bid.Paul is a member of faculty at Capilano University where he teaches international destination marketing. He has a Master of Arts Degree from the University of Waterloo in Ontario that saw him specialize in travel attitudes and motivations.

“Vancouver’s Steps toward Sustainable Tourism” 

Paul Vallee, Executive Vice President of Tourism Vancouver, and former Chair of ETHOS (BC Partnership for Sustainable Tourism), will provide an overview of strategic efforts to develop sustainable practices for tourism industry in Vancouver.  Since the 1990’s, Tourism Vancouver has worked with government and industry to enhance sustainability and energy conservation programs, through such partnerships as Oceans Blue Foundation, BC Hydro and ETHOS.  The session will cover background on these various initiatives, including certification programs, with a focus on outcomes, challenges and future direction.  The presentation will look at how these steps are helping to contribute to the City of Vancouver’s plan to be the greenest city in the world by 2020.